What is the first thing you think about when you are designing a new product for your business? Naturally, you could be considering the functionality, resistance, price, quality, materials and other factors. But more importantly, have you ever considered how ‘Instagramable’ your products might be?
Now hear us out, Instagram’s popularity has been growing steadily since it first debuted back in 2010. With more than 800 million monthly active users, Instagram is one of the most popular social media networks in the world (after Facebook and YouTube)! Over 80% of these active users are following a business on Instagram. Users of the platform are often following pages that they are passionate about, so as a business you should be utilising the platform! Additionally, since the Instagram Stories feature was introduced in 2016 it has helped to increase the amount of time that people are spending on the platform. On average each user is spending more than 32 minutes a day on Instagram! With this many people spending this amount of time on the platform, it’s essential to make sure your products are suitable for your customer’s posts!
This might surprise you, but we bet you didn’t know that the number one thing most millennials look for when booking their holiday Is how Instagrammable their destination is? Well, this logic can be applied to your products too! Remember that Instagram is a visual platform and will be the definition of your brands identity. You are creating a narrative around your products on social media by demonstrating how to wear them, the lifestyle surrounding your products and the way in which it can benefit your customers. These elements will help customers identify with your brand, if your feed suits their style then they are more likely to engage with your page and convert into customers!
When a prospective customer arrives on your website for the first time it is unlikely that they will purchase what you are offering. Some will look for better offers, some will wait for discounts and some will abandon the page to do more research. They may return, they may not. But you don’t want to leave that up to chance. That is where Pixel really comes into its element - providing an ad that keeps your business at the forefront of their minds as they go about their busy day to day lives. A bit of a “Remember us? You were thinking about purchasing this product… come take another look…”. Also known as Facebook retargeting - serving ads to audiences who take actions that indicate that they are interested in what you have to offer.
So what do you need to do to set up your Facebook retargeting Pixel? Well it needs to be installed into the back end of your website, including all of the relevant pages that you want to track, create audiences and remarked with. More often than not, the main page that contains an installed Pixel will be at the checkout stage. You will then have the relevant information to set up your ads. Generally speaking you will have multiple types of people that you may want to retarget through your ads - for example people who clicked through to your landing page but did not progress to sale, people who clicked through to the sales page but didn’t submit payment and people who make it all the way through the payment stage.
The best part about this is that all the data is collected automatically, taking away the stress of upkeep on your behalf. These pages will continue to collect data and update as people visit different areas of your website. It is then just a case of creating your conversion context depending on your ads and you’re ready to go!
So here you have it! The benefits of Facebook Pixel for retargeting your customers. For more information on our social Media services, please don’t hesitate to get in touch!