Have you considered sharing short video content as a social marketing tactic? Do you think video is only for the big brands with big budgets? If you haven’t explored short video for your business, you may be missing out on an opportunity for increased amounts of reach and shares.
While you might naturally think of YouTube when you think of video, it’s not the only platform embracing video content. From the moment the first movie trailer was released on Instagram, it was only a matter of time until marketers and businesses began to embrace the power of short video—and the ease of sharing it across other platforms than YouTube. There has been a rush of creative video produced by brands ever since. Social Media is the most popular platform for people to visit on a daily basis, therefore sharing video content via this platform to gain more attention to your brand is a no brainer!
In fact, short-form video content is streamed to us in a range of formats that are ever-changing and pushing the boundaries, on a variety of social platforms—10 second Snapchat videos, 60 second videos on Instagram as well as 30 second Insta Stories and up to 45 minutes of video on Facebook and news feed videos on Google+. LinkedIn also features video via Professional Portfolio and videos can be “pinned” to Pinterest.
But why is short video so popular? The shift is most likely down to several factors. The attraction of short-form social videos lies in their “easy to watch” nature. Short videos suit our busy lives, brief attention spans and the need to consume content easily and quickly. Because fans are consuming content via their mobile devices while they’re on the go, the shorter the content is, the better. Meaning that people can actually intake more short videos as the content is typically around 1 minute.
Top Tips for how to use Video Content for Social Media:
• You don’t have to be overly promotional to showcase your products. You can make it fun by appealing to your audience’s natural curiosity. For example, try a video reveal of your newest product. It’s not only fun and creative, but it also appeals to the side of our human nature that wants to be the first to know.
• When a popular event or celebration is coming up on the calendar, it’s likely that others in your industry will be looking for relevant content to share. Clever brands get the jump on a season, event or celebration by posting short video content that’s primed for sharing.
• A short video is a fun way to let your fans see the people behind the business—to show what happens behind closed doors. This makes people intrigued for what more you might post to do with what you’re up too “behind-the-scenes”. Therefore, returning to your page on a regular basis.
Keep an eye on our blog over the coming days and weeks for more industry updates and tips on how to keep ahead!
If you have any questions or would like any further information on our video services then why not get in touch or take a look at the links below: