Influencer marketing is rapidly expanding, so much so that 70% of brands are increasing their social budget over the next 12 months. If you’re not currently thinking about how much of a game changer influencer marketing could be for your brand, then maybe I can sway your mind a little. In this post I will be guiding you through the benefits of influencer marketing and why you should be getting your brand involved!
The influence of 1 strategic person in the eye of social media can be huge. To bring it home, Kylie Jenner tweeted “Sooo does anyone else not open Snapchat anymore? Or is it just me... ugh this is so sad.” This cost Snapchat an eye watering $1.3 Billion!! On the other side of it, her surprise arrival and posts of her newborn daughter Stormi broke Instagram records with 14 million likes. Making it the most liked photo on the platform.
So what are the benefits of using influencer marketing?
Well to start with you can reach your target audience incredibly quickly and accurately as 51% of marketers said they acquired better customers through influencer marketing.
You can build better consumer trust, 92% of people trust recommendations from others even if they don’t know them.
Influencer marketing surpasses Ad blockers. An average person is exposed to over 5,000 ads A DAY! All of this information is impossible to retain but by using influencers it makes it more of a trusted, relevant and welcoming message.
It can generate more than twice the sales than that of a general advertisement display. On top of that, those customers have a 37% higher retention rate versus other channels.
And finally this boosts your brands search ranking, It’s pretty straight forward that the more people mentioning your brand on social media then the more popular and relevant your products become on Google and other search engines.
The key to cracking in to the influencer marketing world is obviously down to knowing your target audience, building authentic relationships, having a focused strategy and creating high quality content. But if you’re not involving yourself or your brand into these avenues then you are simply missing out on the fastest growing channel for customer acquisition.