Written by Emily Jubb - Junior Operating Officer
It’s official… Nothing works better than influencer marketing to create brand awareness. Out of 81% of businesses who use influencer content, 51% said that it outperforms brand-created content. Influencer marketing is particularly cost-effective, which means that businesses of any size can use it to promote their products and services. Companies can work with social media influencers to execute a variety of marketing activities, including competitions and referral programs, to create brand awareness and improve engagement across an array of social platforms and websites.
We explore below our top three reasons that YOU need to be gifting influencers in your next campaign!
1. They create engaging content.
Most Influencers have amassed a huge number of followers because quite simply their followers find their content interesting and attractive. As an influencer, they understand what their followers like, and know what kind of content they want to consume on a regular basis. So, in turn, they create content that resonates with their audience and helps them establish a sense of bonding and trust in the process.
So it follows that the best way to create content for brand promotion is to let the influencers have creative freedom. The marketing team can look at content quality and relevance to ensure that it matches your brand value before it goes live; but if you've chosen to work with an influencer, you should already feel confident that they accurately represent your brand. You might know your product or service, but they know their followers.
2. They run great competitions
Competitions and giveaways are some of the best influencer marketing strategies to promote products and create positive buzz around your brand. Marketers can use them to increase their social media following and drive traffic to their websites too.
An effective and creative competition strategy will enable influencers to develop an environment that promotes engaging conversations. It will also create curiosity among the followers to try the product.
You should develop different contest strategies for each social media platform that is appropriate for the audience on that platform. For example, Instagram and Facebook are the perfect social media channels to promote fashion and lifestyle products. But B2B marketers may find LinkedIn more useful to connect with the right audiences.
3. Influencers make great Ambassadors!
The easiest and most effective referral program strategy online is to share a promo code that is unique to each influencer. The influencers can then share the promo codes with their audiences through their content. When the influencer shares the promotional link and discount codes exclusive to their followers, it draws their attention and inspires them to visit the link or use the code.
Whenever you run a referral program, always ask the influencers to mention the brand name on their blog and social media channels. When their followers see the influencer mentioning your brand, it builds social trust and increases your brand recall value. Peer recommendations carry a lot of weight. People are more likely to buy a product or service when recommended by those they trust, such as influencers they follow.
With the right influencer marketing strategy, you can not only amplify your brand awareness, but also turn it into a household name. Get in touch today for more information around our current Influencer Marketing services, including Campaign management and hamper features.