The Brief:

Apricot partnered with SNS to support and execute a powerful influencer marketing campaign around the launch of their Spring Summer collection.
We were challenged to raise brand awareness around the collection, sparking conversations, increasing Apricots social media following, website traffic and sales.

Using in-house audience demographic tools we handpicked 5 diverse fashion led influencers, all of which matched Apricots target audience, had great follower engagement and who would be able to create engaging, authentic and interesting content.

The influencers each hand picked their favourite items from the Spring Summer collection to ensure the campaign had an organic and authentic feel. They each then created a look and shared across Instagram and Instagram Stories.

The Results:

We collaborated with 5 influencers who had a following of over 250,000 which resulted in over 70,000 impressions and more than 11,500 engagements, giving us an overall engagement rate of over 4.5%. The campaign also sparked positive follower engagements and conversations across social media.