Avon challenged SNS to help the brand build a stronger presence across social media through the use of ongoing In uencer Marketing campaigns.

To do this, SNS sourced in uencers that met Avon’s brand requirements, more speci cally targeting UK based micro in uencers to create eye catching content for their already very trusting audiences. Providing new in uencers for Avon month on month, SNS has been able to provide fresh and up to date content, encouraging further brand awareness and allowing an “always on” approach. This in turn has provoked a viral interaction around Avon products.

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