Sweetzone

CONTENT CREATION

The Objective:

Providing an array of delicious and vegan range of sweets and treats online, Sweetzone came to us with the key objectives of increasing their online exposure and building a portfolio of original unique content. This involved growing their social media following across a variety of platforms in order to captivate relevant and new audiences and build upon existing engagement and interactions through bespoke content created by our inhouse team of photographers and videographers.

The Solution:

An effective campaign of daily social media posting in the form of bespoke static and video based content has ensured that the social feeds are providing an engaging and varied source of information for current and potential audiences across Facebook, Twitter and Instagram.

Our aim was to create a fun and playful aesthetic around the brand, encouraging users to purchase from Sweetzone for their quality products, whilst providing engaging and unique lifestyle content around the brand in the process.

Coupling regular content with weekly outreach and networking across our in-house community channels has provided the perfect combination in which to grow brand awareness through a highly increased reach, further increasing link clicks through to the website and comments across posts as a result.

A monthly competition has also been utilised to further encourage users to interact and engage with the brand, whilst an ongoing paid advertising campaign ensures potential new and relevant followers and customers are exposed to the delights that Sweetzone has to offer.