To support and execute Tower London’s social media content creation and influencer marketing strategy delivering to raise awareness around the brand, drive website traffic and position Tower London as London’s best independent footwear retailer.
We took the approach which consisted of a combination of content creation and utilising influencer activations. Firstly, using our in-house creative team produced around 15 social media videos each month which was a mix between shoots and standalone footwear.
We then planned and and executed quarterly campaigns for new collections as well as in-store events and product launches such as the CAT & Tower London launch. These videos were then used by the Tower London team to post across their social media channels and for paid ads.
We then identified 5 gifted influencers each month who we would seed product to tie in with the monthly video content creation. The combination of quality original content with influencer content has enabled Tower London to have an exciting, diverse and well planned social media feed.
Pieces of Original Content