Social Media

Are Gen Z Using Facebook?

In recent years, Facebook’s user base has shifted; younger people are neglecting to sign in as often or are actively deleting their accounts. Gen Z doesn't seem interested in joining the platform at all, calling it an “outdated network” with “irrelevant content”. Let’s take a...

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Instagram Insights

Guide to Hashtag Research and Strategy

What is the purpose of a hashtag? Hashtags are a key element on many major social media platforms. They serve as a calling card, tying your content into a specific topic or topics and potentially attracting interest from users interested in the subject. From the users’ perspective,...

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Launching of Instagram Live Rooms

What Are Instagram Live Rooms? Instagram has recently announced Instagram Live Rooms — a new way to go Live on Instagram with up to 3 other guests.  With the introduction of Instagram Live Rooms, brands and content creators can reach new people, drive sales, and create a...

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Let’s talk about Clubhouse

Here’s what we know about Clubhouse, the audio-only, invite-only social media app that’s causing a stir amongst the social media giants. There’s a good chance that you’ve heard of the new app on the market - Clubhouse. Although, the chances are that you have not been...

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