One of the biggest challenges that businesses face when it comes to Influencer Marketing is how they find influencers in the first place; it’s not as simple as finding a celebrity and giving them a quick DM.Finding the perfect influencer for your campaign has to...
Continue ReadingBrands have been using the April Fools to prank and experiment with innovative campaigns for years and years, with fake foods, fake products, funny spins on their products and more! Brands have genuinely experienced the highs and the lows of utilising April Fools for their marketing....
Continue ReadingEvery day there are more and more trends on TikTok. However, a new all-in-one editing app is taking over, CapCut! This editing app has literally topped the ‘top free app’ section on the IOS App Store, and it’s being shouted about across TikTok. What is CapCut?The Capcut...
Continue ReadingAt this point in time, almost every social media mobile app has some kind of story functionality. So it’s no surprise that TikTok has joined the bandwagon with the new TikTok Stories feature. So, what are TikTok Stories exactly, and why should you start using them...
Continue ReadingWhat are TikTok Spark Ads? TikTok Spark Ads are the newest ad format offered by TikTok. It’s the first of its ad services that allows you to make ads out of your original organic posts or other users’ organic videos. Basically, you can turn organic content that’s...
Continue ReadingWith over 94 Million users on the app, TikTok is undoubtedly one of the most powerful social media marketing tools for brands to use to build a loyal and engaged audience. But to attract and retain your follower's attention and engagement, you must do more than...
Continue ReadingAs you should know, social media is becoming one of the main driving forces for many brands. However, deciding between TikTok vs Instagram can be challenging, as they are two social media sites that have experienced significant growth as digital marketing platforms over the past...
Continue Reading