The Brief:

Dr Lipp partnered with SNS to support their monthly social media content creation and influencer partnerships.

Working closely with the Dr Lipp team, we were able to outline and execute an effective digital strategy to help create monthly original content whilst developing an influencer ambassador programme.

To produce the content, our team began with moodboarding and brainstorming creative concepts in support of a number of key product launches. Our in-house creatives then brought the content to life with a mix of static, animated gifs and lifestyle based content.

The content was then shared across social media, paid social and other Dr Lipp digital channels.

Utilising our in-house influencer talent agency, along with additional influencers we then amplified the product launches, collaborating on average between 15-20 influencers each month with an average monthly following of 300,000.

The influencer content had wonderful sentiment online and their content was further re-purposed across the Dr Lipp social channels.

The Results:

During the initial 6 months we produced more than 80 pieces of content, collaborated with 75 influencers, reaching audiences in excess of 3.5M. We also had over 300,000 engagements and an overall engagement rate of more than 8%

We then published articles and shared the content across our very own network of social media channels such as The Fashion Hub, reaching a further 17,000 consumers.

If you are looking for a team of digital marketing experts to create and execute an effective social media strategy, get in touch with us today.

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