Email marketing is a powerful marketing channel, a form of direct marketing as well as digital marketing, that uses email to promote a business’s products or services. It can help make customers aware of the latest items or offers by integrating them into the marketing automation efforts. It can also play a pivotal role in marketing strategies with lead generation, brand awareness, building relationships and keeping customers engaged between purchases through different types of marketing emails.
SNS is experienced with a variety of email marketing platforms depending on the goals and targets of our clients. Our favourite email platform to use is Mailchimp, which is fantastic for tracking stats and giving our clients precise reports on their campaigns. Each of our email designs are tailored to the branding and tone of the brand we are representing. Emails often feature content our in house team have created along with promotions the client wishes to highlight, to encourage direct sales and build customer relationships.