F&F teamed up with The Blogger Programme to execute a powerful influencer marketing campaign to showcase their new Autumn-Winter collection.
The start of Autumn is a great opportunity for consumers to revamp their wardrobe ahead of the colder months, and the new F&F Autumn Winter collection has the perfect mix of coats, jumpers and knitwear for that essential wardrobe update.
The campaign was coordinated over an 8 week period, with each week seeing a new hero outfit released in-store and then synced with the influencer content. Each influencer picked their favourite pre-styled outfits and was tasked with sharing them across their Instagram and Instagram Stories, starting with coats and knitwear and leading into partywear as the campaign got closer to the Christmas season.