F&F teamed up with The Blogger Programme to execute a powerful influencer marketing campaign to showcase their new Autumn-Winter collection.

The start of Autumn is a great opportunity for consumers to revamp their wardrobe ahead of the colder months, and the new F&F Autumn Winter collection has the perfect mix of coats, jumpers and knitwear for that essential wardrobe update.

The campaign was coordinated over an 8 week period, with each week seeing a new hero outfit released in-store and then synced with the influencer content. Each influencer picked their favourite pre-styled outfits and was tasked with sharing them across their Instagram and Instagram Stories, starting with coats and knitwear and leading into partywear as the campaign got closer to the Christmas season.

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Using our advanced audience demographic tools we were able to identify a diverse mix of 15 influencers, who each produce aesthetically beautiful content with a high-end, on-trend look and feel – as well as being able to deliver the key campaign messages around the great value, quality and stylish clothing, available for a great price.

The campaign had a total reach of 750,000, with over 650,000 impressions a 4.5% engagement rate which resulted in more than 33,000 engagements. It also provoked a huge amount of follower engagement with lots of positive sentiment, comments and interactions.

If you are looking for a team of experts to create and execute an effective influencer marketing campaign, get in touch with us today.

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