We partnered with Tesco to execute a powerful influencer marketing campaign for the launch of their new and improved Fred & Flo Ultra Dry nappies.

Tesco set out to make customers aware of the changes that were to be made to the Fred & Flo Ultra Dry nappies, and what they could expect including a slimmer design, giving the freedom to wriggle, less plastic and 2x faster absorbency all at the same great price!

Using our in-house advanced audience demographic tools as well as our existing relationships and expertise we collaborated with 11 influencers to ensure we reached and captured the interest of the target audience.

Each influencer was then tasked with creating 1 Instagram post and 3 sets of Instagram Stories to share with their audience about this exciting new launch.

Fred & Flo Image

The campaign had a total following of over 498,000, which resulted in more than 167,000 impressions and 9,500 engagements.

The content sparked conversations and discussion as well as a huge amount of follower engagement – with lots of positive sentiment, comments and interactions.

If you are looking for a team of experts to create and execute an effective influencer marketing campaign, get in touch with us today.