We teamed up with Galaxy to execute a powerful influencer marketing campaign to help champion Galaxy’s new ‘pleasure mission’. Galaxy challenged us to help identify ‘pleasure ambassadors’ who could help empower and inspire a new younger generation of women to actively seek more pleasure in their lives.
Using our advanced audience demographic tools we were able to carefully identify 5 female influencers, with a specific target audience and who each produced luxury content.

The selected influencers were invited to a breakfast hosted by presenter Gemma Cairney alongside behavioural psychologist Jo Hemmings, to learn about the pressures young women face in today’s world – and how pleasure is being sacrificed.
Influencers were then asked to discuss how Galaxy has inspired them to actively choose more pleasure, and the positive results they found from the experience, creating content with a premium feel and in line with the aspirational aesthetic, as well as delivering key messages.

The campaign had a total reach of over 500,000 which was shared over Instagram, Instagram Stories and the influencers’ Blogs. The content was then further amplified via targeted ads and reached in excess of 1 Million consumers.

The content also provoked a huge amount of follower engagement with lots of positive sentiment, comments and interactions.

If you are looking for a team of experts to create and execute an effective influencer marketing campaign, get in touch with us today.

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