How to Create Engaging Social Media Content That Drives Results
Social media presents a golden opportunity for businesses to engage with their audience, build brand awareness, and drive tangible results. But with the ever-increasing competition and changing algorithms, creating engaging social media content that truly stands out can be a challenging task.
We will delve into the strategies for creating engaging content on TikTok, Instagram, and LinkedIn while highlighting the unique aspects and differences of each platform.
Table of Contents
TikTok Social Media Content
To create engaging content on TikTok, consider the following:
Embrace Authenticity: TikTok thrives on authenticity and creativity. Show your brand’s personality, and don’t be afraid to be relatable, humorous, or unique. Think outside the box to capture attention and spark interest.
Leverage Trends: TikTok is all about viral trends and challenges. Keep an eye on trending hashtags, sounds, and dances, and put your own creative spin on them. Participating in popular trends can help your content gain visibility and engagement.
Engage with TikTok Communities and Niches: Brands across every industry should be paying very close attention to the growing niche communities and subcultures on TikTok, and some major players have already taken note. Vodafone and Samsung enlisted graphic designer and cosplayer Zainab to help launch the Galaxy Z Flip 4. However, when working with niche communities, brands need to show up in the right way to avoid appearing gimmicky or inauthentic.
Bite-sized Educational Content: While TikTok is known for entertainment, it’s also a great platform for sharing quick educational content. Use engaging visuals, concise explanations, and a storytelling approach to convey valuable information in a captivating way.
Educate your audience – The best way to sell a service is to educate, educate, educate. Your consumers need to feel a part of the brand in order to spread the word. This is crucial to ensure the brand’s message is understood.
Keep your content consistent – The key ingredient to growing any successful account is to remain consistent. This builds trust between consumers and the brand, but most importantly, it becomes noticeable to the TikTok algorithm and therefore boosts content to a wider audience.
Maintain your relevance – In order to increase brand visibility and hit the “For You Page”, you must create relevant, reactive and reachable content. By posting consistently using relevant trends, this will help your brand appear forward-thinking whilst also rapidly increasing brand awareness and making you more discoverable to the masses.
Don’t forget to Interact– Never post and ghost. Keep your audience engaged by asking relevant questions and creating conversations to aid loyal consumers. The best way to build relationships is to nurture relationships; this could include responding swiftly and meaningfully to comments and interactions.
Professionalism still matters – It’s easy to fall into the trap of TikTok culture, so brands need to be aware of how they’re portraying themselves online. This is through the correct tone of voice, trending sounds and overall personality fit for the brand.
Instagram Social Media Content
Here’s how to create engaging content on Instagram:
Stunning Visuals: Instagram is a visually-driven platform, so prioritise high-quality, eye-catching visuals. Use professional photography, visually appealing graphics, and creative compositions to make your content stand out.
Stories and Reels: Instagram Stories and Reels are perfect for showcasing behind-the-scenes glimpses, product demonstrations, or sharing quick tips. Leverage interactive features like polls, quizzes, and swipe-up links to engage your audience further.
Influencer Collaborations: Partnering with influencers relevant to your niche can help expand your reach and boost engagement. Collaborate on sponsored posts, takeovers, or co-created content to tap into their existing audience and foster authenticity.
Encourage Engagement: Encourage people to interact with posts via comments such as graphics that require an answer from followers or a question
Hook Them In: Harness carousels by giving followers a reason to swipe across with a hook on the first frame. The algorithm for Instagram will reward accounts where users have viewed all frames and all frames multiple times, so maximise this by keeping viewers engaged for the full journey.
LinkedIn Social Media Content
Create engaging content on LinkedIn with these tips:
Thought Leadership: Position yourself or your brand as a thought leader by sharing valuable insights, industry trends, and expertise. Write long-form posts, publish articles, or share curated content that sparks meaningful discussions and adds value to your network.
Engage in Conversations: LinkedIn encourages professional conversations. Participate in relevant industry groups and discussions by providing insightful comments and asking thought-provoking questions. Engaging in meaningful conversations helps build your network and establishes your brand as an authority in your field.
Engage with your community: As soon as you post new content, regularly comment on posts, reply to comments, send DM’s and answer DM’s. This is key to building relationships. Also, be a conversation starter. End captions with statements to evoke conversation or CTA.
Share Success Stories: LinkedIn is an excellent platform for highlighting success stories, case studies, and client testimonials. Showcase your products or services’ positive impact on businesses or individuals. This helps build credibility and trust among your audience.
Collaborate and Network: LinkedIn is a networking hub, so take advantage of it. Collaborate with other professionals in your industry by tagging them in your posts, mentioning them in comments, or featuring them in interviews or collaborative content. This cross-promotion can help expand your reach and engage a wider audience.
Use LinkedIn Video: Video content is highly engaging, and LinkedIn has embraced this trend with its native video feature. Share educational videos, industry insights, or personal stories to capture the attention of your connections. Keep the videos concise, informative, and visually appealing to maximize engagement.
Struggling to brainstorm content ideas?
One of the biggest barriers when it comes to creating new content for our socials can be the initial brainstorming of new ideas and topics; this can cause us. to become stressed and frustrated – this is the last this you want just before you’re planning all of your content. But how can you prevent this?
Introducing, ChatGPT – an advanced AI language model by OpenAI.
Chat GPT generated captivating blog introductions, social media captions, email subject lines, and endless content topics to expand on, saving you what feels like 70% of brainstorming time and allowing you to focus more time on the content itself.
We wrote a whole blog on ChatGPT and how it helped our marketing executive improve their content writing – Have a read here.
It’s important to remember that while these platforms have their unique characteristics, successful content creation ultimately depends on understanding your target audience and aligning your content strategy accordingly. Experimentation, engagement analysis, and continuous improvement are key to finding the right content mix that resonates with your followers on each platform.
Looking to learn more about social? Check out our SNS Spotlight, which are downloadable PDFs all about your favourite topics in the space – https://wearesns.com/sns-spotlights/
Or if it’s more help you’re looking for, send us a message via contact form by clicking here and one of our team members will get back to you as soon as possible!