How to Find Influencers & Creators for Your Next Social Media Campaign
One of the biggest challenges that businesses face when it comes to Influencer Marketing is how they find influencers in the first place; it’s not as simple as finding a celebrity and giving them a quick DM.
Finding the perfect influencer for your campaign has to be a balance of who your target audience is, your budget and what your overall goal is.
Why Use Influencer Marketing
Influencer Marketing is predicted to be worth £12.5bn. And 89% of marketers say ROI from influencer marketing is comparable to or better than other marketing channels. And when it comes to the consumer’s perspective, 61% of them are likely to trust recommendations from an influencer.
How to Find Influencers & Creators for Your Next Social Media Campaign
Finding the right influencers for your business can be tough, especially given the number of choices you have.
Still, with the help of the tips below, you can find the most relevant influencers for your business.
As a business, you know exactly who your target audience is and who you want to target to purchase your products or use your services.
Keeping this in mind during your shortlisting process is vital, but it’s surprisingly where most businesses go wrong. If you’re unsure what a shortlist is, it’s simply a list of strong candidates from which you’ll make your final decisions.
1. Understand Your Target Audience
You must ensure that your target audience has a keen interest in the influencers you are looking to work with. This way you’ll know that your brand will be strategically placed in front of plenty of new eyes who are already interested in products/services in your niche.
2. Do Your Research
To find the right influencers for your social media campaigns, you first need to analyse and evaluate them.
This allows you to avoid wasting your budget on influencers who may otherwise under-perform, giving you less reach and engagement for your money.
Here are a few things you should consider when searching for influencers.
Reach
An influencer’s reach is simply just their total following on their social channels.
When selecting influencers to work with, you need to decide what size you want their following to be, because this is one key factor that will determine how much they charge, for example here are some estimated prices for different follower brackets according to the social media platform Tribe:
3k-10k: £50-£100 per post
10k-25k: £100-£180 per post
25k-50k: £180-£250 per post
50k-100k: £250-£350 per post
100k+: £350 + per post
Engagement
An equally important factor to think about is the influencer’s total engagement. This is an indication of how many of their followers are truly interested in the content they are putting out, it’s also going to tell you what percentage of the influencers followers are going to see your content.
An influencer’s engagement rate will normally get lower the more followers they have, but will usually be much higher for influencers with fewer followers. But if you notice an influencer has a low overall engagement rate, it’s probably best to find comparable influencers that have better engagement rates before you make a final decision.
So be sure to check how many likes, shares, comments, etc. before you make your final choice
Authenticity
If the influencer’s content is visually authentic (it doesn’t look like an ad) and the language within the captions sounds authentic, only then will this build trust in their audience.
If the influencer’s content seems authentic, it means your brand is more likely to be reflected in a more relevant way.
Personality
You need to find influencers whose personality and style align with your messaging and brand values. This resonance will make the content more appealing and relevant to your target audiences.
Niche
When you’re looking to find influencers on social media for your business, you need to see whose niche aligns with your business, products, or industry.
Relevance is key when it comes to deciding on your roster of influencers to execute your specific influencer campaigns
Where can you find influencers for your business?
- Register for a free Influencer Programme
One of the best places to start when looking for influencers is to sign up for a free influencer programme. Our sister company The Blogger Programme is a free influencer marketplace with over 50,000 self-registered influencers, the platform provides free influencer discovery, introductions, end to end influencer campaign management and detailed
campaign reporting.
Here are some key points about the platform:
• Work with over 48,000+ self-registered influencers
• Message influencers directly, instantly and for free
• Post unlimited influencer opportunities
• Content Approvals
• Free campaign analytics
2. Search Using Hashtags
Hashtags make social media content searchable and accessible on social platforms. So search for hashtags that may be relevant to your brand. This can help you find influencers for your business.
Try out these few steps to find influencers by using hashtags:
- Search for #sponsored, #ad, #blogger, or #influencer on the social media platform Instagram and check out the results.
- If you come across a post that you like, check out the rest of their page to check if fits your brand image
- Now that you’ve found an influencer you like the look of, you need to check their engagement rates to test their influence. To do this you can use a free engagement rate calculator.
3. Google
You can utilize Google in a multitude of ways to find influencers. Google search alerts for example, is a software where you can set alerts for keywords relating to your brand. This enables you to find people who are talking about your brand, industry, niche, and everything in-between.
Final thoughts:
Finding and using the right influencers can lead your campaigns to success. Your main focus should be on building long-term relationships with your influencers for the best results.
Offering fair compensation and staying in touch with your influencers even when you don’t need them is vital to a lasting and successful relationship.
More you might like:
Check out this influencer marketing case study we did for Boots.