The Brief:
SNS were approached by Hewlett Packard (HP) to source influencers to create and publish their very own cookbooks.
On the back of HP building a software called ‘Found Us’ that allows influencers to create, publish and sell their own hardback books, we were tasked to shortlist food based influencers who might be a good fit.
To make this a success we identified food and health based influencers who had highly engaged audiences with a back catalogue of great recipes, high quality content and with a proven track record of driving sales.
The books would be made for free by HP and listed on personalised websites for the influencers. The campaign was structured on a split commission structure – based on the number of books sold. So therefore the influencers were incentivised to promote and drive sales, which they would be paid a commission based on the number of sales.
Initially we utilised our in-house platform The Blogger Programme to reach a large network of influencers alongside bespoke outreach to specific influencers.
