I Used ChatGPT For A Week And Here’s What I Found
In an ever-evolving marketing landscape, staying ahead of the curve is crucial. To explore new horizons, I recently embarked on a transformative week-long journey with Chat GPT—an advanced AI language model by OpenAI. As a marketer, I sought to uncover the platform’s capabilities and understand how it can add tangible value to day-to-day operations.
Table of Contents
What is ChatGPT?
Chat GPT is an AI language model trained on a diverse range of internet text, enabling it to generate human-like responses based on given prompts. With its natural language processing capabilities, it can assist marketers in various ways, including content creation, customer support, lead generation, and social media engagement. Let’s dive into the findings of my experiment:
Quicker Content Creation:
Chat GPT proved to be an invaluable asset for content creation. With a simple prompt, I received well-structured blog introductions, catchy social media captions, and engaging email subject lines. It significantly reduced the time and effort required to brainstorm ideas, allowing me to focus on other critical aspects of my marketing strategy.
Here’s an example of a question I asked ChatGPT:
At first glance, the content was written well, with concise updates and great intros and outros. But once I looked deeper at the content, I noticed that the first update was 5 years old, even after asking for the updates to be from a defined date range such as ‘10/04/2023 – 17/04/2023’. It got me thinking that maybe Chat GPT will be better suited to creating templates for content to be added to.
I then tasked it to create a template for an Instagram carousel post about this month’s social media updates. And within just a few seconds, Chat GPT had written me a clear and easy-to-use template for that.
The template gave me the perfect structure for putting together the post’s content. Sometimes one of the hardest parts of creating a great post is thinking about how to structure it and ChatGPT helped a huge amount with this.
Here’s the post we made using the template ChatGPT created for us.
Save Time When Brainstorming:
Chat GPT generated captivating blog introductions, social media captions, email subject lines, and endless content topics to expand on, saving me what felt like 70% of brainstorming time, and allowing me to focus instead on writing the content.
For example, when brainstorming new topics for social posts, I asked ChatGPT, “Create me 10 funny meme ideas that are relatable to marketers in 2023”
Here are some ideas it came up with:
- “When you spend hours crafting the perfect marketing campaign, but your boss changes the strategy last minute and expects instant success.”
- “When you realise your target audience has become immune to clickbait, and now you have to actually create quality content.”
- “When you finally get a viral post, but it’s about a typo in your company’s tweet.”
- “When you spend months analysing data and consumer behaviour, only to find out people buy things based on the colour of the packaging.”
- “When you suggest using memes in your marketing strategy, and your boss says, ‘What’s a meme?'”
- “When you spend a fortune on an influencer marketing campaign, and they forget to mention your product in their sponsored post.”
- “When you create the perfect social media post, but it gets buried in the algorithm, and only your mum likes it.”
You should never believe everything AI tells you
If you don’t do your due diligence, you could potentially be posting or sending out content that is inaccurate or even completely incorrect. So before posting, always do your own research to ensure that the information ChatGPT matches up.
Here are a few limitations I found that hold ChatGPT back:
Disclaimer: While Chat GPT offers remarkable capabilities, it is important to exercise human oversight, address potential biases, and use AI responsibly in marketing practices.
You need to be extremely specific with what you ask Chat GPT to do (e.g. if you want it to write a blog for you, you should also mention what type of blog it is for, the industry, the tone, the length and any other specific requirements you need for the blog to fit your brand’s page).
The way you communicate with ChatGPT is via prompts. These are usually short and descriptive instructions that ChatGPT will use to generate the most accurate response possible.
A great way to learn new prompts is to use software or tool such as FlowGPT, a vast library of ChatGPT prompts uploaded by the FlowGPT community every week.
ChatGPT can generate relevant and engaging email content
An important aspect of marketing is to provide relevant and engaging content that educates, entertains, or persuades your audience. ChatGPT can help do that by generating content based on your input or query.
ChatGPT is able to help write emails that are personalised, relevant, and engaging. You can use it to generate email subject lines, introductions, body paragraphs, calls to action, and signatures, as well as generate email templates for newsletters, promotions, follow-ups, surveys, etc.
Here are some tips on how best to use ChatGPT for email marketing based on what I found:
- Start with a clear goal and audience. What do you want to achieve with your email? Who are you writing to? This will help you choose the right tone and style for your email.
- Use ChatGPT to generate multiple options for each part of your email. You can then choose the best one or combine them to create your final email.
- Edit and proofread your email before sending it. ChatGPT is not perfect and may make some errors or generate some irrelevant or inappropriate content. Make sure you check your email for grammar, spelling, punctuation, clarity, and accuracy.
- Test and measure your email performance through the use of tools like Mailchimp or HubSpot to track key metrics like open rate, click rate, conversion rate, etc. This will help optimise your email strategy and improve your results moving forwards.
Here are some of the key takeaways from my experience of using ChatGPT for a week to help with my marketing tasks:
- ChatGPT can generate catchy headlines and slogans that capture the attention of your audience. These can be used for your social media, website or even print media.
- ChatGPT can generate relevant and engaging content that educates, entertains, or persuades your audience; the content isn’t perfect and may include some errors or generate some irrelevant or inappropriate content. You still need to edit and proofread your content before publishing it.
- ChatGPT can save you time and money by generating content faster and potentially cheaper than a human, but it is no substitute for a marketer or content writer. You still need to use your own judgment and expertise to create effective marketing campaigns.
- Content Editing and Proofreading: GPT can serve as a reliable assistant for content editing and proofreading. It can help identify grammar errors, suggest improvements in sentence structure, and enhance the overall clarity and readability of your written materials
- ChatGPT may produce fake and inaccurate information and answers, so make sure to do your own due diligence
- ChatGPT can use extremely useful tools that everyone within the digital space should utilise. It gives you access to an unlimited amount of ideas, answers and content which is invaluable when it comes to creating new and exciting content.
I hope this blog post has given you some insights into how chatGPT can be used for your content generation, marketing and brainstorming.
Still, want to learn more? Check out our SNS Spotlights, which are downloadable PDFs about all of your favourite social media topics! Click here to check them out.