Jollyes approached SNS to help execute an effective digital marketing strategy with support in social media management, content creation and building influencer partnerships.

The pet industry is booming and with more than 60 stores nationwide Jollyes are one of the fastest growing pet specialists in the UK.

Working closely with the Jollyes team we set out a strategy to transform their social media presence. This started with our team moodboarding and brainstorming creative themes and concepts to support a number of key product launches and overarching messaging.

Utilising our in-house studio our creative team were able to produce show stopping photographic, animated and video content as well as working on locations to build a bank of lifestyle content.

Initial planning gave us key focus areas ranging from an ‘always on’ winter wellness campaign which was to include educational content around health and hygiene, keeping pets safe during the winter months as well as fun content such as a ‘day in the life of a dog groomer’. This then moved into Pet Dental Month and even an in-store Valentines Doggy Dinner.

To support our content and to boost these key themes we used our in-house influencer platform, TBP to develop an always on influencer programme which helped drive awareness amongst a targeted audience as well as creating a diverse pool of content to repurpose.

The content was then utilised across social media, paid social newsletters and other Jollyes digital channels.

During the first 6 months we collaborated with more than 60 influencers who had a combined following of more than 2 million. The influencers produced more than 120 pieces of content, which accumulated over 300,000 impressions and 41,000 engagements.

Socially we produced 130 pieces of in-house content and saw organic social growth of more than 500% from 1,500 – 10,000 followers on Instagram, gaining social media impressions of more than 1.1 million.

If you are looking for a team of digital marketing experts to create and execute an effective social media strategy, get in touch with us today.

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