We actioned a multi-channel approach, which consisted of social media management. Utilising our in-house photographers and videographers we created bespoke and original content both of in-store salon experiences and selected Nicky Clarke products.
In addition to creating original content we integrated a duel in uencer approach with gifting product to in uencers as well as inviting them into the salon for treatments.
We also supported social media coverage of the NTA’s which Nicky Clarke sponsored - capturing all the behind the scenes celebrity styling and red carpet action.
The combination of bespoke social media content, in-salon experiences and in uencer coverage we saw huge growth across the social media channels and armed Nicky Clarke with a wealth of content to work with.
Social Media Growth