Pilot Pens approached SNS to help execute an effective digital marketing strategy with support in content creation and building influencer partnerships.
With the popularity of stationery and writing tools becoming increasingly popular, Pilot Pens have created new standards in the industry through the launch of liquid ink rollerballs and gel ink which have been celebrated by pen lovers all over the world. They are further committed to meeting the major challenges of this new millennium such as protecting the environment and continue to innovate to improve the quality and comfort of their products.
Working closely with the Pilot Pens team we set out a strategy to transform their social media presence. This started with our team moodboarding and brainstorming creative themes and concepts to support a number of key marketing activities and overarching messaging that highlighted specific USP’s of each product.