The Brief:

During our initial 6 month partnership with Popsockets, SNS have helped execute a range of influencer marketing activations from ambassadorships and product launches to seasonal bursts.

The partnership kicked off with an initial 3 month ambassadorship where we selected 3 influencers who had a combined following of just over 90,000. As part of the partnership, the ambassadors were tasked to create content for Popsockets each month. The monthly activations tied in with seasonal product launches.

In addition to the ambassadorship we also launched a TikTok halloween activation where we sent 2 influencers to experience a haunted maze to demonstrate the shock proof and durability aspects of PopSockets. To bring this to life we tasked the influencers to film themselves running through the haunted maze whilst being jumped out at and scared along the way.

The Results:

Over the initial 6 months, we’ve partnered with 10 influencers who have produced more than 14 pieces of content. We’ve accumulated more than 1 million views and 70,000 engagements on TikTok as well as helping elevate Popsockets within the TikTok community.

If you are looking for a team of influencer marketing experts to create and execute an effective influencer marketing strategy, get in touch with us today.

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