Revolutionise Your Marketing Strategy with AI: A Comprehensive Guide
Open any marketing blog or news site and you won’t have to scroll very far before you come across content focused on Artificial Intelligence (AI). It seems to be THE buzzword in the marketing space…and for good reason.
Of course, this content isn’t always positive. Many believe that AI could have negative impacts on all industries and niches – including marketing.
But in reality, AI is a (very powerful) tool and whether it is positive or negative depends on how you use it.
In this article, we explore how AI can be used to revolutionise your marketing strategy.
Understanding AI in Marketing
Before we dive into the details of how to use AI, let’s clear up exactly what we mean by the term.
Artificial Intelligence is as much as it sounds. It is a technology that is used to create computer systems to perform tasks that require human-like intelligence.
There are many applications for AI in marketing. We will explore these in more detail later in this section. As marketing continues to become more competitive, businesses must rely on AI to help them stay in (and get ahead) of the game.
Why Use AI to Create Your Marketing Strategy?
When applied correctly AI can be incredibly beneficial in developing strong, comprehensive marketing strategies.
In fact, one study found that 64% of marketers believe that AI is a valuable part of their marketing strategy.
Feeding data into AI tools can help you quickly and efficiently create data-driven insights to inform future efforts. For example, a business may input sales data into AI and ask it to use predictive models to help them better understand future trends. This information would be a valuable asset to inform where marketing investments should be focused in order to get the best return.
Implementing AI in Your Marketing Strategy
Not only can AI be useful in forming your marketing strategy but it can also be directly applied as part of your marketing efforts. Some examples include:
- Organising and analysing marketing data
- Personalising interaction with customers (such as via chatbots)
- Automating common marketing tasks
- Predicting customer behavior
- Generating content
- Offering customers personalised recommendations
- Informing decision making
As we have already discussed, AI is a powerful marketing tool. With this in mind, simply applying AI to your marketing does not guarantee success. Businesses need to understand the tool and apply best practices in order to promote the best results. For example, businesses must:
- Carefully select AI tools based on their functionality and quality of output
- Ensure all inputted data is of a high quality
- Properly train staff to ensure AI tools are being used correctly
AI & Marketing Strategy: Conclusion
It is clear that AI will continue to play a growing and important role in marketing strategies across industries. Its efficiency in organising and analysing data will bring us into a new age of data-based decision-making, helping us be more targeted with our marketing efforts than ever before.
Although there is still room for significant growth in the AI space, now is a great time to jump in and get ahead of the curve – helping you develop a competitive edge in your industry.