Revolutions tasked SNS to utilise influencers to support the launch of a new hospitality venue ‘with a twist’ – Playhouse, situated in the heart of Northampton.

With a focus on games and activities such as dance mats, old arcade games, mini-golf, photo booths and so much more – we were asked to coordinate influencers to attend Playhouse and capture the experience across social media during launch week.

Using our in-house platform ‘The Blogger Programme’, we were able to select a pool of influencers based in Northampton and the surrounding areas who had a local following and a relevant style of content. We then tasked the influencers to create video-based content which was to be shared across Instagram Reels, Stories and also TikTok. To maximize campaign effectiveness the influencers were asked to visit at peak times, whilst also capturing a wide variety of content with a focus on food, drinks and the gaming side of the venue.

During the campaign we collaborated with 7 influencers who each visited Playhouse, they had a combined following of over 200,000. The influencers then produced 30 pieces of content across Instagram and TikTok that had more than 43,000 impressions and more than 1000 website click-throughs and Instagram Saves.

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