Revolutions tasked SNS to utilise influencers to support the launch of a new hospitality venue ‘with a twist’ – Playhouse, situated in the heart of Northampton.
With a focus on games and activities such as dance mats, old arcade games, mini-golf, photo booths and so much more – we were asked to coordinate influencers to attend Playhouse and capture the experience across social media during launch week.
Using our in-house platform ‘The Blogger Programme’, we were able to select a pool of influencers based in Northampton and the surrounding areas who had a local following and a relevant style of content. We then tasked the influencers to create video-based content which was to be shared across Instagram Reels, Stories and also TikTok. To maximize campaign effectiveness the influencers were asked to visit at peak times, whilst also capturing a wide variety of content with a focus on food, drinks and the gaming side of the venue.
