The Brief:
Scent & Co partnered with SNS to support a multi-channel social media campaign consisting of content creation, influencer marketing and paid ads to create a scale of their social media and drive direct sales.
Working alongside the Scent & Co team, our team was able to outline and execute a strategy that started by grid planning for social media feeds and moodboarding content for our photographers and videographers to create original content.
Using our in-house influencer platform to support the influencer profiling, we then gifted Scent & Co products to influencers monthly and during the initial 6 months we collaborated with over 35 influencers and reached around audiences in excess of 600,000 with an average of more than 8% engagement which in turn resulted in over 2,000 engagements. Each influencer was given a discount code for their audiences to use for Scent & Co subscriptions which resulted in a total of 50 subscriptions.
We then published articles and shared the content across our very own network of social media channels such as Men’s Fashion Magazine and The Fashion Hub, reaching over 4M followers combined.
We then used the content we created to run targeted paid ads which resulted in 15 Scent & Co subscriptions.
