To celebrate the launch of the new Sorbet Dreams range, We joined forces with So Fragrance to employ a powerful influencer-driven marketing campaign across 2 channels targeting an audience of females in the UK aged 16-25. The campaign goal was to amplify brand awareness and sales around the new range whilst also boosting social reach, interaction and engagement.

The campaign was split into 2 phases.
For phase 1 we created an impressive launch party at Elan Cafe with an exclusive influencer guest list. Using advanced audience demographics via our in-house platform, we ensured that each invited to the event had a relevant audience that matched So Fragrance target audience.

As well as capturing a digital audience, for phase 2 we then selected influencer Ellie Adams as an ambassador and the face of the new fragrance for an extraordinary out of home advertising campaign which was shared at over 900 sites nationwide

We selected Ellie as her audience aligned with So Fragrance target audience and her unique content represented So Fragrances brand identity.

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So Fragrance saw an incredible 424% uplift in sales whilst the social media content at the launch party reached an audience of over 2M consumers with a total engagement rate of 4.3%.

The campaign also sparked viral follower interaction around the new Sorbet Dreams range.

If you are looking for a team of experts to create and execute an effective influencer marketing campaign, get in touch today.

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