The Brief:

We were appointed by Tower London to support and execute their social media content creation and influencer marketing strategy.
To do this we utilised our in-house photographers and videographers to create bespoke and original video content consisting of in-store experiences and product-related shoots.

The content creation was worked in two ways, firstly, using our in-house creative team produced more than 15 videos for Tower London each month. These videos were then used by the Tower London team to post across their social media channels and for paid ads.

We also support in-store events and product launches such as the Converse & Tower London launch. Our team supported Tower London in covering the event across social media and a series of promotional video content.

We also activated an ‘always on’ influencer marketing approach with hand-picked influencers being gifted Tower London products to review, allowing us to create consistent and authentic content and increasing brand awareness.

The combination of quality original content and influencer activity has enabled Tower London to have an exciting and diverse social media feed.

Content was then amplified via our very own network of social media channels such as Mens Fashion Magazine and The Fashion Hub, which reach over 4M followers combined. This ensures the content created reaches a huge and targeted audience.

The Results:

Within the first 6 months we created over 90 pieces of original content and collaborated with more than 30 influencers with a staggering 300,000 followers and driving more than 10,000 engagements