The Brief:
Uunique briefed SNS to support the growth and scale of their social footprint utilising influencer marketing, content creation and social media management.
Working alongside Uuniques team, our dedicated account managers and our in-house creatives were able to outline and execute a strategy which integrated careful social media grid planning and community management to moodboarding and creating original, bespoke photography and video content alongside selected influencer activations.
Using our in-house influencer platform to support the influencer profiling, we then gifted Uunique products to influencers monthly and during the initial 6 months we collaborated with over 45 influencers and reached around audiences in excess of 400,000 with an average of more than 4% engagement which in turn resulted in over 20,000 engagements.
To add to the influencer activity we also included Uunique in our bi-monthly influencer hampers where products we sent to influencers to share across IGTV.
We then published articles and shared the content across our very own network of social media channels such as Mens Fashion Magazine and The Fashion Hub, reaching over 4M followers combined.
