Wallpaper IT partnered with SNS to develop and execute an influencer led campaign to drive awareness and inspiration in the lead up to International Wallpaper Week.

There has been huge growth across social media in content creators, DIYers and home renovation accounts demonstrating their skills and inspiring their audiences to tackle home improvements across Instagram and TikTok in particular. Content typically shows such things as home renovations, household tips and tricks as well as ‘how to’ videos.

In the build-up to International Wallpaper Week we were challenged to help spark conversation around Wallpaper IT. To do this, we handpicked 11 influencers and challenged them to inspire their followers with fun and playful ‘before and after’ reveal videos, in a manner that also felt organic and natural but showcased Wallpaper IT’s classic yet on-trend products.

The Results:

During the campaign, we collaborated with 11 influencers who had a combined following of over 550,000. The influencers produced 14 pieces of content which had a staggering 251,000+ in-feed video views, more than 30,000 Instagram Story views, in excess of 250,000 impressions. And over 13,000 engagements

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