The Brief:

Best Western approached SNS to help execute an influencer marketing campaign that would showcase the uniqueness of their hotels, whilst sparking conversation and changing the perception of Best Western as a whole.

Working closely with the Best Western team, we developed a bespoke influencer campaign that demonstrated just how packed full of personality and unique each Best Western hotel is.

With such a diverse range of hotels and experiences, from listed castles and coaching inns to the modern city complexes with views of mountain tops, stunning beaches through to city skylines it was our mission to bring these to life via our influencer activations.

The Results:

The campaign helped with brand positioning whilst raising awareness around the uniqueness of each Best Western hotel. The 3 influencers selected had a combined following of 1.5 million across both Instagram and TikTok. The content had an impressive 15% impression rate with more than 200,000 impressions in total.

The campaign also generated over 2000 comments,1000 saves on Instagram and sparked some great sentiment in the comments sections. The saves were of particular importance showing that the audiences could be saving for future hotel stays.

If you are looking for a team of influencer marketing experts to create and execute an effective influencer marketing strategy, get in touch with us today.

Previous Next
Test Caption
Test Description goes like this