The Brief:
Best Western approached SNS to help execute an influencer marketing campaign that would showcase the uniqueness of their hotels, whilst sparking conversation and changing the perception of Best Western as a whole.
Working closely with the Best Western team, we developed a bespoke influencer campaign that demonstrated just how packed full of personality and unique each Best Western hotel is.
With such a diverse range of hotels and experiences, from listed castles and coaching inns to the modern city complexes with views of mountain tops, stunning beaches through to city skylines it was our mission to bring these to life via our influencer activations.
