Boots partnered with SNS to run a powerful influencer marketing campaign to drive awareness and conversation across Instagram & TikTok supporting the Boots ‘Here For Love’ messaging.
With the difficult times consumers have recently faced, we were tasked to help encourage audiences to make time for some self-love, all year round.
To do this, we identified three key categories consisting of Beauty, Skincare and Sexual Wellness. Working closely with the Boots team we set out creative themes for each of these categories to share their self-love experiences with their audiences – whether that be in the form of creating the perfect self-love date night, or inspiring makeup look using their favourite Boots products.
Working alongside Instagram and TikTok’s biggest UK influencers, we selected a pool of diverse, creative and inspiring creators to help produce content within each category.