The Brief:

Boots partnered with SNS to run a powerful influencer marketing campaign to drive awareness and conversation across Instagram & TikTok supporting the Boots ‘Here For Love’ messaging.

With the difficult times consumers have recently faced, we were tasked to help encourage audiences to make time for some self-love, all year round.

To do this, we identified three key categories consisting of Beauty, Skincare and Sexual Wellness. Working closely with the Boots team we set out creative themes for each of these categories to share their self-love experiences with their audiences – whether that be in the form of creating the perfect self-love date night, or inspiring makeup look using their favourite Boots products.

Working alongside Instagram and TikTok’s biggest UK influencers, we selected a pool of diverse, creative and inspiring creators to help produce content within each category.

The Results:

We collaborated with 6 beauty influencers who each created inspired beauty looks as well as sharing their perfect self-love date nights. We also worked with 6 skincare influencers who were tasked to create a self-love pamper night to share with their followers – both using their favourite Boots products.

Lastly within our sexual wellness category we collaborated with 3 influencers who shared their “Perfect Night-in” discussing their solo experiences or with a partner, using their favourite Boots’ Sexual Wellness products.

The content was then utilised across social media, paid social and other Boots digital channels.

Across the three key categories we collaborated with 15 influencers who had a combined following of more than 4 million. The influencers produced more than 20 pieces of content across Instagram & TikTok, which accumulated over 700,000 impressions and more than 47,000 engagements. It also sparked wonderful sentiment.

If you are looking for a team of digital marketing experts to create and execute an effective influencer marketing campaign, get in touch with us today.

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