The Brief:

To celebrate the relaunch of the new 17 Cosmetics range, SNS joined forces with Boots to deliver a powerful ‘always on’ influencer marketing campaign across Instagram & TikTok.

Our initial objectives were to drive brand awareness around the relaunch, bring 17 to life through trend-driven, beautiful content and help get as many eyes on the product as possible. To do this we created an influencer squad of 17 beauty believers – each passionate about Boots, cosmetics and beauty. To help make the campaign as organic and genuine as possible the squad committed to create monthly content, they attended launch events, festivals, campaign photoshoots as well as supporting 17’s involvement on Love Island. We also wanted to take an agile approach where we could tap into upcoming trending content across TikTok and Instagram.

The Results:

During the initial 12 months of our partnership, we launched with a squad of 17 influencers who had a combined following just shy of 3 million. The squad produced more than 100 pieces of content which had a staggering 3.4 million in-feed video views and in excess of 3 million impressions across Instagram & TikTok.

We’ve also delivered over 154,000 engagements – a 4% average. The campaign also sparked viral follower interaction around the new 17 Cosmetics range.

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