F&F partnered with us to execute a powerful influencer marketing campaign to raise awareness around the challenges women face in finding the perfect pair of jeans.
We were challenged to support F&F’s mission that all women should celebrate their bodies with their hero fitting jeans – from their unique sustainable 8 piece denim collection.
Using our advanced audience demographic tools we were able to carefully identify 10 diverse female influencers, all of whom had an audience that matched the campaign’s target – and fabulous content.
The selected influencers were asked to create content across Instagram & Instagram Stories, highlighting key messages around the fact that with F&F’s sustainable collection, you can have jeans that look good, feel great and do a lot better for the planet; an amazing fit for all women and, of course, amazing value.