F&F partnered with us to execute a powerful influencer marketing campaign to raise awareness around the challenges women face in finding the perfect pair of jeans.

We were challenged to support F&F’s mission that all women should celebrate their bodies with their hero fitting jeans – from their unique sustainable 8 piece denim collection.

Using our advanced audience demographic tools we were able to carefully identify 10 diverse female influencers, all of whom had an audience that matched the campaign’s target – and fabulous content.

The selected influencers were asked to create content across Instagram & Instagram Stories, highlighting key messages around the fact that with F&F’s sustainable collection, you can have jeans that look good, feel great and do a lot better for the planet; an amazing fit for all women and, of course, amazing value.

F&F Denim watch case study
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The campaign had a total reach of 250,000 which was shared over Instagram, across Feed, Video and Stories content. The campaign also had more than 230,000 impressions and an overall engagement rate of over 4.3%.

The content also sparked a huge amount of follower engagement with lots of positive sentiment, comments and interactions.

If you are looking for a team of experts to create and execute an effective influencer marketing campaign, get in touch with us today.

F&F Denim Stats
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