We collaborated with Heinz in delivering a stunning influencer marketing campaign.
Heinz challenged us to create an online buzz, spark social conversations and talk-ability that Heinz has finally combined two of the nation’s best-loved sauces in Ketchup and Mayonnaise, to create the mouthwatering Saucy Sauce.
Using advanced audience demographics via our in-house platform The Blogger Programme, we sourced 6 influencers who matched key audience demographics as well as authentic content with a playful approach.
As part of the campaign, each influencer was asked to re-create a variety of their favourite food dishes in which they had to include Saucy Sauce. The content had to include key messages – but also be fun and engaging – whilst also delivering the overarching message that the launch of Saucy Sauce is bringing the nation what they have been waiting for.