The Brief:

The Hippodrome Casino London is much more than just a casino, also boasting a reputable restaurant, theatre and selection of bars, making it one of the most visited places in London. Our working relationship has spanned over the last three years, and has developed into a very strategic marketing campaign, with an in-depth focus on email marketing.

Our work for The Hippodrome Casino involves targeting specific segments for restaurant, theatre, sports or gaming customers via the set-up and management of a master database. Along with automatic segmentation, the creation of sign-up forms and automated welcome emails, the comprehensive campaign receives a great response.

Judged as ‘Best Steak Restaurant in London’ by the customers of Booktable – Europe’s biggest online restaurant booking service – The Heliot Steak House has developed an ever-growing customer base, who we help to keep informed of availability and menu changes using email marketing.

The Results:

Each campaign is strategically put together to showcase the menu, offers, availability and even special events whilst ensuring a strong call to action for booking or making a reservation. We also ensure there’s consistency with the design and frequency of emails being sent, to maintain the high customer conversion rate and positive reviews for the restaurant.

With a selection of weekly shows, as well as one-off performances, it is vital to utilise email marketing campaigns to boost ticket sales and customer satisfaction. Together, we ensure that there are weekly newsletters that showcase the upcoming events with strong booking and enquiry CTAs. We also send out relevant single-event booking opportunities to the mailing list based on the interest segmentation that has been created, which often results in most events selling out!

With a selection of bars that show every major sporting event you can imagine, including a partnership with NFL that includes various attendance incentives, The Hippodrome Casino London has fast become the go-to place for all live events.

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