The Brief:
The Hippodrome Casino London is much more than just a casino, also boasting a reputable restaurant, theatre and selection of bars, making it one of the most visited places in London. Our working relationship has spanned over the last three years, and has developed into a very strategic marketing campaign, with an in-depth focus on email marketing.
Our work for The Hippodrome Casino involves targeting specific segments for restaurant, theatre, sports or gaming customers via the set-up and management of a master database. Along with automatic segmentation, the creation of sign-up forms and automated welcome emails, the comprehensive campaign receives a great response.
Judged as ‘Best Steak Restaurant in London’ by the customers of Booktable – Europe’s biggest online restaurant booking service – The Heliot Steak House has developed an ever-growing customer base, who we help to keep informed of availability and menu changes using email marketing.