As part of our “Spend a little, Gift a lot” Christmas campaign we ran with Ryman, we were challenged to showcase the wide range of practical and affordable Christmas items available that Ryman stock. From stocking fillers and homemade decorations to secret Santa and storage solutions.
We developed a concept to follow an 8 week Christmas journey throughout November and December, to do this we utilised influencers, supported by content creation and a series of Christmas Craft videos.
The journey would be championed by 5 carefully selected influencer families who each produced weekly content allowing us to genuinely follow their Christmas journey, whilst adding authenticity for the influencers’ audiences. This was also amplified further with gifting micro-influencers.
To support the influencer content we also produced daily bespoke content to tie into the weekly themes along with a Christmas Craft Series which demonstrated “how-to guides” and “crafting tips” on Christmas essentials. The Christmas Craft series included homemade Christmas cards and baubles, crackers, tutorials on wrapping and wreath making along with table setting and tinsels.