If your content metrics look like they've been dragged through a portal to a darker dimension, it's time to check for these three common culprits. The 'Upside Down' of content creation isn't fun, but you can escape it!

1. The Trend-Hopping Trap 🤸

Jumping on every single trend, viral sound, or challenge just because everyone else is doing it. We get the enthusiasm! Trends offer great visibility, but if you become a content chameleon with no consistent voice, you're actually confusing your audience and diluting your core message.

The Fix: Before you hit 'record,' ask yourself: "Does this trend genuinely align with my brand's values, mission, or product, and is it adding value to my target audience?" If the answer is no, skip it. Discipline over fleeting visibility is key.

2. The Silent Listener Syndrome 🔇

Treating content as a broadcast and not a conversation. Posting great content but ignoring comments, DMs, and reactions. Content marketing is a two-way street. Community engagement is the lifeblood of your brand's vitality. When you fail to acknowledge your audience, they stop showing up (which is fair).

The Fix: Dedicate time every day to responding thoughtfully to comments/mentions where possible. Show that you are listening, reacting, and valuing their input. A simple 'thank you' or a detailed answer can turn a casual viewer into a loyal fan. This feedback loop is what algorithms love!

3. Ignoring the In-app Features 🕹️

Using in-app features is not a sell, it's how your brand is going to get recognised on the platform you are posting on, especially when using in-app captions.

The Fix: Where you can, use the in-app features. Start with in-app captions; you will not be disappointed.

Ready to Escape the Upside Down?

If you’ve spotted even one of these culprits in your content strategy, the good news is this: you’re not stuck there. With the right approach, your brand can climb out of low engagement, reclaim visibility, and get back in front of the audiences that matter.

If you want tailored support, deeper insights, or help building a content strategy that actually performs, our team is here to help.

Chat with us for bespoke, done-with-you or done-for-you content support:
https://wearesns.com/contact/

Let’s pull your brand out of the Upside Down and into the spotlight.