Instagram’s Potential New Grid Customisation: What Marketers Should Know

Instagram may be introducing new grid customisation options, offering brands and creators more control over how their profile looks. This could improve engagement, storytelling, and brand presentation. Understanding these potential updates allows businesses to plan visually appealing feeds, strengthen their brand identity, and connect more effectively with audiences.

1: Understanding Instagram Grid Customisation

Instagram’s grid is central to profile aesthetics. Customisation allows brands to showcase key content and highlight their identity more effectively.

2: Enhancing Visual Storytelling

A curated grid supports storytelling. Use layout options to guide viewers through your brand’s narrative and key messages.

3: Improving Brand Consistency

Consistent visuals reinforce brand identity. Grid customisation helps maintain colour schemes, style, and messaging across posts.

4: Showcasing Key Products or Campaigns

Highlighting important products or campaigns becomes easier. Pin or feature posts to ensure maximum visibility and engagement.

5: Engaging Audiences Creatively

Custom grids encourage experimentation. Use layouts to surprise, entertain, or engage audiences in fresh ways.

6: Leveraging Insights for Optimisation

Monitor engagement metrics to see which layouts resonate. Use data to refine your grid strategy for better performance.

7: Integrating Influencer Content

Featuring creator collaborations prominently can enhance credibility and reach. Customisation allows influencer content to stand out.

8: Driving Traffic and Conversions

A visually engaging profile can encourage clicks to product pages or external links, improving ROI from Instagram marketing.

9: Experimenting with Seasonal or Thematic Grids

Themed grids for events, launches, or campaigns can boost relevance and interest. Keep content timely and cohesive.

10: Preparing for Platform Updates

Instagram frequently updates features. Stay informed to leverage new tools, including potential grid customisation, for a competitive edge.

Closing Thoughts

Instagram grid customisation could transform how brands present themselves, enhance storytelling, and engage audiences. By planning and experimenting with layouts, businesses can strengthen their profile aesthetics, highlight key campaigns, and connect authentically with followers. Stay ahead of updates to maximise the platform’s marketing potential - check out some of our recent social media case studies here.