LinkedIn Adds New Link Sticker Option for Updates

LinkedIn’s new link sticker feature makes sharing updates more interactive and drives traffic directly from posts. For businesses, marketers, and content creators, this tool enhances engagement and encourages users to explore linked content seamlessly. Understanding how to use link stickers effectively helps boost click-through rates and maximise the value of your LinkedIn activity.

1: Direct Traffic with Link Stickers

Link stickers allow you to guide viewers straight to your website or campaign. Use them strategically to increase click-through rates.

2: Increase Post Engagement

Interactive stickers make updates more appealing. Combining visuals and calls-to-action encourages users to interact.

3: Highlight Key Content

Use link stickers to promote blog posts, product launches, or events. This drives audience attention to important content.

4: Combine with Visuals

Adding link stickers to images or videos captures interest. Visual storytelling paired with links increases overall engagement.

5: Boost Brand Awareness

Regularly using link stickers helps your audience associate your updates with valuable content, strengthening brand presence.

6: Monitor Click Performance

Track sticker clicks to see which updates drive traffic. Use this data to refine your content strategy.

7: Pair with Hashtags

Supporting your link sticker with relevant hashtags increases discoverability and reaches a wider professional audience.

8: Schedule Strategic Updates

Post link sticker updates at times when your audience is most active. Timing improves visibility and interaction.

9: Encourage Team Collaboration

Have team members suggest content or updates for link stickers. Collaborative planning can boost creativity and relevance.

10: Keep CTAs Clear

Ensure each sticker has a clear call-to-action. Users respond best when the purpose is obvious and enticing.

Closing Thoughts

LinkedIn’s link sticker feature is a simple yet powerful tool to drive engagement and direct traffic. By using visuals, tracking performance, and pairing stickers with clear calls-to-action, businesses can maximise their LinkedIn strategy and strengthen their professional presence.