TikTok Launches 10-Minute Long Videos: What Brands Need to Know

TikTok’s new 10-minute video feature offers brands more room for storytelling and deeper engagement. Longer videos allow creators to develop richer content, showcase products, and connect with audiences in meaningful ways. Understanding how to leverage this feature helps brands stay competitive and maximise reach on one of the fastest-growing social platforms.

1: More Room for Storytelling

Longer videos let brands craft narratives and tutorials. Use the extra time to provide value, demonstrate products, or tell compelling brand stories.

2: Enhanced Engagement Opportunities

Extended content keeps viewers on your profile longer. Deeper engagement can improve algorithm performance and increase visibility.

3: Repurposing Existing Content

Transform blog posts, webinars, or short videos into 10-minute formats. Repurposing content saves time while expanding reach.

4: Tips for Maintaining Attention

Use hooks, chapters, and captions to retain viewers. Structured, visually appealing content ensures your message is absorbed.

5: Leveraging Influencers

Collaborate with TikTok creators who can produce longer content authentically. This helps brands reach new audiences and drive trust.

6: Showcasing Products and Services

Longer videos allow detailed demonstrations. Highlight features, benefits, and use cases to inform and persuade potential customers.

7: Testing Formats and Styles

Experiment with tutorials, behind-the-scenes, Q&A sessions, or storytelling to see what resonates with your audience.

8: Optimising Captions and Hashtags

SEO-friendly captions and relevant hashtags help your longer videos reach the right audience and boost discoverability.

9: Measuring Performance

Track watch time, engagement, and retention rates. Insights inform strategy and ensure longer content achieves its goals.

10: Staying Ahead of Competitors

Adopting 10-minute videos early gives brands a competitive edge. Being first movers helps capture attention in a crowded social landscape.

Closing Thoughts

TikTok’s 10-minute videos give brands new opportunities to engage audiences with richer, more detailed content. By experimenting with storytelling, product showcases, and influencer collaborations, businesses can boost visibility, strengthen engagement, and stay ahead in the fast-moving social media landscape.