We recently attended a TikTok workshop, held at TikTok HQ. Here are some key insights that every brand should know if they want to succeed on the platform. Here are 5 things we learned:

1. Compete With the FYP, Not Competitors!

On TikTok, you’re not just competing with other brands. Instead, you’re competing with the For-You-Page itself. People scroll through TikTok for entertainment, curiosity, and quick dopamine hits. Your content needs to grab attention immediately or risk being scrolled past.

2. Hook Your Audience Fast

TikTok users keep scrolling for the next hit of entertainment. To stop them mid-scroll, your content needs to:

• Create emotional intrigue – spark curiosity or empathy
• Disrupt patterns – break expectations with visuals or storytelling
• Tap into social relevance – make your content feel current and relatable

3. Keep Branding Consistent

TikTok is built for forgettability. Users consume hundreds of videos a day, so make sure your branding is consistent and recognizable to stay top of mind.

4. Know the Numbers

• The average user opens TikTok 19 times per day
• They spend 11 minutes per session
• These micro-moments are your chance to capture attention, build recognition, and drive engagement.

5. Make It Stick

The platform favors content that quickly hooks viewers and keeps them engaged. Use curiosity, emotion, and surprise to make your videos memorable and your brand unforgettable.

Key Takeaways:

On TikTok, success isn’t just about creating good content, it’s about creating scroll-stopping, repeatable, and memorable content that aligns with how people actually use the platform.

Ready to make your brand scroll-stopping on TikTok? Reach out to us through our contact page and let’s create content that grabs attention and drives results.

See more about our TikTok services here.