Email Marketing

Email marketing is a powerful marketing channel, a form of direct marketing as well as digital marketing, that uses email to promote a business’s products or services. It can help make customers aware of the latest items or offers by integrating them into the marketing automation efforts. It can also play a pivotal role in marketing strategies with lead generation, brand awareness, building relationships and keeping customers engaged between purchases through different types of marketing emails.

SNS is experienced with a variety of email marketing platforms depending on the goals and targets of our clients. Our favourite email platform to use is Mailchimp, which is fantastic for tracking stats and giving our clients precise reports on their campaigns. Each of our email designs are tailored to the branding and tone of the brand we are representing. Emails often feature content our in house team have created along with promotions the client wishes to highlight, to encourage direct sales and build customer relationships.

By using email marketing, brands are able to build credibility by staying in contact with customers and keeping them up to date about their business. The more they learn about a business, and the more they hear about them, the more they’ll trust a brand. Email marketing helps companies grow their network and build their list by allowing them to capture the email address through a website opt-in box.

One of the many benefits of email marketing is the incredible ROI it can offer. For example, Eat Water were able to make just over £990 of revenue from one campaign which highlighted their brand new “Try It” Packs. Eat Water also consistently see an average of 20%+ open rate per campaign.

We have also worked with Hippodrome on a bespoke email marketing campaign which you can read about in our Hippodrome Case Study, alternatively, contact us today to find out how we can help you!

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