TikTok vs Instagram – What Platform Is Best For Your Business?

TikTok vs Instagram – What Platform Is Best For Your Business?

As you should know, social media is becoming one of the main driving forces for many brands. However, deciding between TikTok vs Instagram can be challenging, as they are two social media sites that have experienced significant growth as digital marketing platforms over the past few years. Knowing which to employ to support you in achieving your company’s objectives is crucial.

TikTok The Short Form Video Platform

TikTok, introduced in September 2016, is a super-popular video-sharing app that lets users create, watch and share videos set to music and various sound effects; TikTok videos are short, entertaining and incredibly addictive.

With over 1 Billion active users, TikTok is slowly becoming one of the most popular social media platforms.

Instagram The Complete Social Hub

In just over ten years, with more than two billion active monthly users, Instagram has grown from a photo-sharing app to a hub of business activity.

Instagram is widely recognised as an effective business platform through influencer marketing. Especially during the pandemic, Instagram witnessed massive growth as a platform for business through influencer marketing.

TikTok Vs Instagram The Key Differences Between Them


While most Instagram users are men and women between the ages of 25 and 34, most TikTok users are between 18 and 24.

User Behaviour and Preferences:

TikTok is a platform that thrives off short-form videos in various niches; this is where people watch humorous, raw and natural content to get a deep understanding of their favourite brands and content creators.

On the other hand, Instagram is a forum for people to check in with friends and follow their favourite companies and influencers. Although it has always been seen as a static content-sharing platform, Instagram’s short-form video section, ‘Instagram Reels,’ is becoming one of the most favoured parts of the app.

Types of Content:

TikTok supports video content only, while Instagram offers more range and allows users to post simple images, carousels, and video content.

Influencer Marketing:

TikTok influencers are more spontaneous and authentic and have a closer relationship with their audience. TikTok is best for finding micro-influencers. In contrast, Instagram influencers are much more polished and treat their online presence are a brand asset. Instagram is best for finding well-established influencers.

Social Media Algorithm:

If your main content goals are to reach more people, show off your brand personality, and go viral, TikTok is for you. On the other hand, if you want to generate leads, increase conversions and redirect prospects to your website, Instagram is a better option.

Which Social Media App Is Best for You?

If you’re just starting in the social media space, TikTok is your best chance to become a micro-influencer, grow your brand and increase your reach. However, if you post relevant content regularly, that’s generally a recipe for success on any social media platform. 

But the most important question still stands: When should you use Instagram, and when should you use TikTok to grow your brand?

Here are the most important factors to consider before starting to create content for Instagram or TikTok:

  1. Target audience: If you cater to a younger audience, use Tiktok. If your audience consists of both youngsters and adults, Instagram can be better.
  2. Types of content: If your main content goals are to reach more people, show off your brand personality, and go viral, TikTok offers more visibility. On the other hand, if you want to focus on posting product images, shoppable posts, in-app purchases, and creating content that generates leads and redirects prospects to your website, Instagram is a better option.
  3. Influencer marketing campaigns: If you want to find more authentic and relatable micro-influencers, try TikTok. To get in touch with influencers that have an established online persona and more polished content, go to Instagram.

    Your social media success depends on how you build your strategy, choose the right platforms for your target audience, and create high-quality content for each channel.

    Did you know that SNS is now an official TikTok Shop Agency Partner? Have a read to see how this benefits our clients and us.

    Looking to start scheduling your social posts? Check out this blog ‘Top 5 Social Media Scheduling Tools for 2023’

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