Top 5 Ways To Boost Your TikTok Engagement In 2023
With over 94 Million users on the app, TikTok is undoubtedly one of the most powerful social media marketing tools for brands to use to build a loyal and engaged audience.
But to attract and retain your follower’s attention and engagement, you must do more than just follow the newest trends.
But following these 5 Ways To Boost Your TikTok Engagement can help you attract your target audience’s attention and drive more engagement on TikTok.
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What is a TikTok engagement rate, and how do you calculate it?
Engagement Rate (ER) is a social media metric that allows you to measure the effectiveness of your content and understand how engaged your audience is with your content.
The higher the ER, the better.
Here is the TikTok engagement calculator formula to calculate the engagement rate.
TikTok Engagement Rate = [(Total Number of Likes + Comments + Shares)/Total Number of Views] * 100
5 Ways To Boost Your TikTok Engagement In 2023
With TikTok’s growing popularity. It’s no wonder that 52% of marketers are using TikTok as part of their marketing plan and looking to increase their investment in 2023 and beyond.
However, to boost TikTok engagement and capture your audience’s attention, you need to do a fair bit more.
Let’s take a look at some proven growth hacks to help you gain your audience’s attention and increase engagement.
1. Take inspiration from top-performing brands and competitors.
Now that TikTok has established itself as one of the most effective social media platforms, there are now tonnes of brands out there that are already killing it with their content.
While some brands use TikTok to showcase their products in a fun and creative way, others use it to tell their brand story and connect with their customers on a deeper level. And if you’re looking to grow your brand by building a more engaging audience on TikTok for marketing, it’s important to take inspiration from your closest competitors and bigger brand pages to learn how to market on TikTok.
One amazing example is the budget flight provider Ryanair! Due to their extremely creative and on-brand content, they’ve achieved over 2 million followers and achieve well over 1 million views on most of their videos.
2. Implement TikTok ads into your strategy.
The ads you’ll see and use on TikTok are very different from the traditional idea of an ad. They are short, snappy and attention-grabbing, making them perfect for reaching new audiences and increasing your TikTok engagement.
It is said that 72% of TikTokers find advertising on the platform inspiring, which proves that brands are actively tailoring their ads to specific audiences.
Here are some of our top tips for creating engaging and high-performing TikTok ads:
- Start your ads with an engaging hook that creates intrigue from the viewer
- Keep your TikTok ads short and sweet
- Stay on-trend, and stay up to date on the latest trending sounds and music
- Leverage user-generated content (TikToks Spark Ads are great for this!)
- Tailor your content to your target audience.
3. Research and follow the latest viral trends and hashtags
One of the main benefits of TikTok is that it is hugely trend-driven, allowing its users to leverage these trends to their advantage.
Learning how to track new TikTok trends and hashtags is a whole skill in itself, but if you can learn how to do so, it could result in your content reaching a massive audience.
One of the best places to start when researching new trends is as simple as using the app. As you scroll through your For You Page, you may notice some interesting patterns and trends within the content you see and the audio used. Take note of your findings and dive deeper into each one. Before you know it, you’ll identify your first trend!
4. Post Content Frequently
Being consistent and posting content frequently are two significant factors that will help you boost your TikTok engagement and become more popular on the platform.
When you are active on the app and posting a variety of good content regularly, you considerably increase your chances of getting more likes on your TikToks.
Being consistent on the app can be challenging and time-consuming at times, and some may even consider using a TikTok calendar/scheduling tool to make sure they have enough content going live. But the only issue with this is that it makes it much harder to remain reactive to the newest trends, meaning by the time your content is ready to go out, it may no longer be relevant.
So take the time to plan and execute a tailored TikTok content strategy to ensure that your content aligns with your target audience and follows the latest trends.
5. Track engagement with analytics.
TikTok analytics are organised into three main categories: Overview, Content, and Followers.
Under Overview, you will be able to see follower growth, video views, profile views, likes, comments, and shares over the last 7, 28, or 60 days, or a custom date range of up to 60 days.
Within Overview, the Engagement section allows you to better understand your video performance using metrics such as likes, comments, and shares.
If you want deeper insights, dig into the Content tab for extended data and analytics for each video you post. This is where you’ll find information such as total views, total likes, comments, shares, average watch time, watched the full video and more.
The Followers tab highlights insights about the community you’ve built on TikTok. This includes information like where your audiences are from, times of the day or week when followers are most active on TikTok, and the change in follower growth compared to the previous period.
How to check analytics on Tiktok
On mobile:
- Go to your profile.
- Open the Settings and privacy tab in the top right corner.
- Under Account, choose the Creator Tools tab.
- From there, select Analytics.
On desktop:
- Log in to TikTok.
- Hover over your profile picture in the top right.
- Select View Analytics.
Need some more tips on TikTok? Find out why your TikTok campaigns might be failing and how to fix them. Here.
TikTok vs Instagram, which platform should you use for your brand? Have a read of our recent blog here