Are Gen Z Using Facebook? Understanding Their Social Media Habits

As social media evolves, understanding Gen Z’s platform preferences is crucial for marketers. While newer apps like TikTok and Instagram dominate, Facebook still holds value for certain audiences. By knowing how Gen Z engages online, brands can tailor strategies to connect effectively, boost engagement, and reach the right audiences on the platforms that matter most.

1: Gen Z’s Social Media Landscape

Gen Z favours visual and interactive platforms like Instagram, TikTok, and YouTube. However, some still use Facebook for groups, events, and family connections.

2: Facebook Usage Trends Among Gen Z

Although overall daily use has declined, Gen Z accesses Facebook for community-based content, marketplace features, and event planning.

3: Why Facebook Remains Relevant

Facebook’s group and event functionalities offer value that newer platforms don’t fully replicate. Brands can leverage these features for targeted engagement.

4: Marketing Opportunities on Facebook

Ads, sponsored posts, and group engagement still allow brands to reach Gen Z indirectly. Thoughtful, relevant content encourages interaction.

5: Content Preferences for Gen Z

Gen Z responds to short-form videos, memes, and interactive content. Incorporating these elements on Facebook can increase reach and engagement.

6: Engaging Gen Z Authentically

Authenticity is key. Avoid over-promotional content and focus on meaningful interactions, user-generated content, and community-building efforts.

7: Facebook vs TikTok and Instagram

TikTok and Instagram dominate daily engagement, but Facebook is valuable for niche targeting, community management, and older Gen Z users.

8: Influencer Marketing on Facebook

Gen Z trusts peer recommendations. Collaborate with micro-influencers to create authentic, shareable content on Facebook.

9: Tracking Engagement Metrics

Monitor likes, shares, comments, and group participation to understand Gen Z engagement and adapt your strategy.

10: Tips for Brands Targeting Gen Z

Focus on authenticity, visual content, and community engagement. Use Facebook strategically alongside other platforms for maximum impact.

Closing Thoughts

While Facebook is no longer the primary platform for most Gen Z users, it still offers valuable opportunities for brands. Understanding their preferences, creating authentic content, and leveraging Facebook’s unique features can help businesses engage effectively and complement broader social media strategies - see more on our social media services here.