SNS were approached by Pots & Co to coordinate an influencer marketing campaign supporting key products during selected seasonal periods. Pots & Co wanted to increase brand awareness and drive footfall into supermarkets such as Waitrose, Tesco & Sainsburys in support of their ‘Milk Chocolate & Sea Salt, Double Dark Chocolate and their Dark Chocolate and Orange ranges’ over the course of Valentine’s Day & Mothers Day.
Working closely with the Pots & Co team we set out some key creative concepts inspiring audiences to consider Pots & Co as their dessert of choice, as well as providing a pool of wonderful content which could be repurposed.
For Valentines Day we collaborated with 12 influencers who each created content in line with our ‘Pots Of Love’ concept. Not only was the content food based in romantic settings but we also drove an emotive response with an additional play on the packaging, highlighting the ‘Made with Love’ poems which could be hand-written on the boxes for that personal touch.