We joined forces with Uniqlo to employ a powerful influencer marketing campaign for their Autumn / Winter knitwear collection.

The campaign was focused on marketing Uniqlo knitwear as a stylish and loved brand to a younger audience. Uniqlo’s goals were to amplify brand awareness, highlight product benefits to boost sales, increase consideration amongst men and women and elevate appeal to a younger audience.

To do this we created an ‘Autumn Winter Style’ report, a unique three month staggered campaign which focused on Uniqlo’s three key sections of knitwear. The concept focused around the influencers creating an inspiring style report for one knitwear range each month showcasing how they wear their Uniqlo pieces.

Influencers then rounded up their style report by showcasing their favourite items and directing audiences to view the full range on the Uniqlo website. We created this product-driven campaign with fifteen fashion influencers who each produced two Instagram Posts and four Instagram Stories.

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Using advanced audience demographics via The Blogger Programme, we selected influencers who had a relevant audience that matched Uniqlo’s target consumers.

The digital content reached an audience of more than 867,000 and generated an incredible campaign engagement rate of 7.9%.

We delivered an impactful, yet cost-effective campaign with a CPE of just 14 pence. The campaign also sparked viral interaction around the Uniqlo range.

If you are looking for a team of experts to create and execute an effective influencer marketing campaign, get in touch today.

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