Apricot Case Studys
The Brief
The Brief
Apricot partnered with SNS to deliver a high-impact influencer marketing campaign to support the launch of their Spring/Summer collection.
The objectives were to raise brand awareness, spark social conversations, increase social media following, drive website traffic, and ultimately boost sales. The campaign needed to feel authentic, stylish, and relevant to Apricot’s target audience.
What We Did
Influencer
The Approach
We carefully selected influencers whose audiences aligned with Apricot’s demographic. Each influencer hand-picked their favourite pieces from the Spring/Summer collection and created original content showcasing the looks.
Content was shared across Instagram Feed and Stories, ensuring an organic feel that encouraged followers to engage, comment, and share. This approach positioned Apricot as a must-have seasonal brand while amplifying reach and awareness across key social channels.
The Results
The campaign successfully engaged a wide audience and generated meaningful interaction. Working with 5 influencers with a combined following of over 250,000, the campaign achieved more than 70,000 impressions and 11,500+ engagements, delivering an overall engagement rate of over 4.5%. Followers responded positively, sparking conversations and creating buzz around Apricot’s Spring/Summer collection, while reinforcing the brand’s presence as a stylish and relevant fashion destination.
