Dr Lipp Case Study
The Brief
The Brief
Dr Lipp partnered with We Are SNS to support monthly social media content creation and influencer partnerships. The goal was to boost awareness, highlight key product launches, and engage target audiences in a fun, authentic way. We worked closely with the Dr Lipp team to brainstorm creative concepts, produce moodboards, and develop an influencer ambassador programme.
Our in-house creatives brought these ideas to life using static posts, lifestyle imagery, and animated gifs. The content was then shared across Dr Lipp’s social channels, paid social campaigns, and additional digital platforms, creating a seamless blend of organic and amplified content to reach skincare lovers far and wide.
What We Did
Social
Content
Influencer
The Approach
We managed content creation and influencer amplification end-to-end. Each month, we collaborated with 15–20 influencers with an average following of 300,000 to highlight product launches in authentic, engaging ways. Our in-house team produced a mix of static visuals, lifestyle shots, and playful animated gifs that resonated with Dr Lipp’s audience. Content was shared across social media, paid social campaigns, and other Dr Lipp digital channels, ensuring maximum reach.
Influencer content was further repurposed across Dr Lipp’s platforms to maintain momentum. By combining creative content, influencer partnerships, and multi-channel amplification, we helped Dr Lipp elevate their brand presence while creating meaningful conversations with their skincare community.
The Results
In the first six months, we produced over 80 pieces of content and collaborated with 75 influencers, reaching audiences in excess of 3.5M. The campaign generated more than 300,000 engagements, achieving an overall engagement rate of over 8%. Additional content shared via The Fashion Hub reached a further 17,000 consumers.
The influencer collaborations sparked positive sentiment online, creating authentic connections with Dr Lipp’s audience. By combining original content and influencer marketing, we successfully amplified Dr Lipp’s digital presence while driving awareness, engagement, and community growth.
